Tuesday, July 24, 2012

Love and 'Real' Diamonds

Can he really love you if he buys you a ‘fake’ diamond?

What is a ‘real’ diamond? Chemically, it’s a collection of tiny crystals of carbon which take millions of years to form. Physically, the diamond is a stone. Financially, it’s expensive. Emotionally, it’s become the symbol of love.

When diamond prices collapsed during the Great Depression, an advertising agency came up with the idea of linking diamonds to love. The larger the diamond, the greater the love.

Romancing the stone was a huge success, forever instilling in the consciousness of men and women that a diamond engagement ring means ‘real’ love and is a prerequisite to marriage.

Scientists now make diamonds in the laboratory by crushing carbon, graphite and a ‘diamond’ seed in a pressure cooker. Four days later, the crushed core is removed to reveal a man-made diamond inside. Identical to a mined diamond on all counts – structurally, optically and chemically.

Emotionally? Here lie the dragons.

Tiffany runs full page ads showing a diamond ring with the caption  “This is What Love Looks Like” and  “A Diamond is Forever’. Love is linked to this cluster of carbon – with no intrinsic value other than that it cost a lot to buy it.

I wonder how long it will take the ‘fake’ diamond industry to create an alternative narrative so couples can learn to start saving money before they marry.

Any ideas for an advertising campaign?

Monday, July 16, 2012

Can Marriage Survive Romantic Illusion?

Who is Robert Johnson and why should you pay attention to him?

Johnson is author of a trio of books, “He”, “She” and “We”. This trio of books should be required reading for couples. But chances are they’re not on your pre-wedding checklist.

That’s too bad.  You won’t find excerpts of these books in the bridal magazines. They’re too honest; too close to the bone in exposing the romantic illusions we bring into marriage. Johnson’s penetrating exploration of how romantic myths imprison us explains how we harm the person we marry. Here we meet our projections, illusions and shadows. 

Johnson believes four beings take vows at the altar: the bride and her shadow; the groom and his shadow. Each entity has a hidden agenda demanding attention.Caught up in the headiness and exhilaration of romantic love, we don’t know our shadows are there. But they come into the marriage relationship as major partners.

In “We”, he writes, “One of the glaring contradictions in romantic love is that so many couples treat their friends with more kindness, consideration, generosity and forgiveness than they ever give to one another.” 

In other words, romance is never happy with the other person as he or she is. Or, as a man I know said,” I don’t want to be friends with my wife; it would take all the romance out of our marriage.”

Can marriage survive romantic illusion? Read Johnson and you’ll understand why it’s easier to blame and shame than acknowledge our role in derailing our marriage. A word of caution: Johnson causes goose bumps of recognition.