A few blogs ago, I wrote that grooms don’t obsess about weddings. That's what brides and their mothers do. The groom plays along so he can get through it and move on to the honeymoon.
I was wrong. A new magazine called Groom has been launched to address the needs of today’s groom or as the magazine states “for the man who wants to make the most of his marriage”.
The magazine for the ‘discerning’ groom will give advice on fashion, personal grooming, bachelor parties, honeymoons and, heaven help us, advocate for a groom’s registry for the gadgets and gifts a groom wants to receive.
Launching a new magazine is an expensive proposition, so let’s assume investors see a need and demand for this kind of publication. The groom will no longer stand for being an accessory at his own wedding. This is his moment to bask in the limelight of attention in an event that presumably happens only once in a lifetime. From the moment he proposes, (and Groom will suggest ways in which the groom can do that too) all manner of detail needs to be attended to. Facials, weight management, color consultations, throwing his bachelor party and meeting with his own wedding planner lest his wishes be overridden by those of the wedding planner of his fiancée.
Will we be seeing an epidemic of Groomzillas? What if men now start believing that a perfect wedding leads to a happy marriage? What if they start demanding that their best men wear a certain cutaway, color or cummerbund? Will grooms buy into the party line that as soon as his beloved says yes, the official countdown of perfect wedding details has begun for him.
On the bright side, this exercise in wedding planning could be a dry run for how the necessary compromises of actual marriage will work out. She wants Gatsby, he wants Hemingway. She wants Manilow, he wants Springsteen. She wants vegan, he demands ribs. How will they accommodate each other, or will Groomzilla prevail?
Four decades after feminism advocated for equal treatment for the sexes, men are finally represented in helping them have the perfect wedding too.
Don’t believe me? Check out the groom at http://www.groominc.com
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